But they wanted to reach a broader market, so they set their sights on an attempt at going viral. Poo Pourri, a product designed to make your bathroom smell a little fresher after each, ah, use, was already on the market and apparently selling pretty well in 2013. That is pretty much exactly what it sounds like. Burger King was unrepentant about the stunt, but never made plans to revive the app on any other form of social media. However, the app was also massively controversial and generated a considerable amount of negative press surrounding the concept of giving your good buddies the ax in the name of delicious but oh so transient meat. The company protested that the app violated the site’s privacy clauses by informing users of the friend removals, a function that overrode Facebook’s existing mechanic of simply removing a friend without that person being informed of the removal. The campaign turned out to be a huge success, with over two hundred thousand people sacrificing their friends in the name of roughly forty cents’ worth of burger before the app itself was sacrificed on the altar of Facebook. Even better, the app would alert each of those ten friends that they’d been sacrificed for a bite of fast food – and the app informed the heartless sacrificer that their soon-to-be-ex-friend would be told. Precisely, Facebook users were downloading an app that prompted them to actually delete ten of their Facebook friends in order to get a coupon for a free Whopper. Instead, they were sacrificing for Whoppers. It wasn’t exactly what it sounded like no one was sacrificing any Whoppers. Burger King’s Whopper Sacrificeīack in 2009, Burger King caused a huge media frenzy when they kicked off their Whopper Sacrifice campaign. Here are five of the strangest online marketing campaigns on the Internet. Sometimes these exercises in the utterly bizarre are a total hit, and sometimes, well, not so much. Sometimes, though, online marketing veers into the realm of just plain weird, so out there that all you can do is stand back and wonder who on earth put their stamp of approval on these campaigns.
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